This is a presentation @ElyseChubb and I gave to the @ColleirsIntl Retail Services Group in Denver at the #AmCon2015. What you will take away are three important points.
First, this is not a fad and your clients and customers are ALL using it. It is difficult to measure the ROI, however, we firmly believe it is more important to not be absent than it is to be present. Decisions are made in #Mocial Land. More about #Mocial Here. Ever used Yelp, Urban Spoon, Open Table, Amazon, Pinterest, or Instagram to research a purchasing decision?
How to build and protect your Brand. First step is to Google yourself – what’s there? You Google your prospects and competitors. Know hey Google you. Get your digital house in order using the Checklist. It’s hard to know where people will find you so you need to make sure it’s all clean – especially your Facebook Profile.
Tips to help you engage. I’m constantly asked how I find the time to post so much. The reality is all the posts are posts that I’ve read first. It only takes a fraction of a second to post it and with a couple tools I outlined.
Remember, if it is not Current, Relevant, and Interesting to you, it won’t be to others either.
You can download a copy here, or if you just want the slides they are here and please feel free to share it. As Always we welcome your feedback and comments to let us know what you do.